How we arrived at three approaches
We benchmarked fourteen comparable destinations across performing arts centres, mixed-use malls, and Singapore-specific references, mapping the conventions that govern primary navigation for venues like The Star.
14 sites benchmarked
client referenceEsplanade SingaporeMarina Bay SandsJewel Changi AirportThe KallangBarbican LondonArts Centre MelbourneSouthbank CentreSydney Opera HouseLincoln Center NYResorts World SentosaION OrchardVivoCityFunan SingaporeCapitol Singapore
Key findings
5 to 7
Primary nav items is the benchmark range. The Star's current 4 is below every comparable site. Client confirmed 6 as maximum.
100%
Of Singapore malls with significant F&B separate Dine from Shop. MBS, ION, VivoCity, Jewel all do this.
3 of 14
Sites elevate venue hire to primary nav (Barbican, Arts Centre Melbourne, RWS). All are dual-audience venues like The Star.
0 of 14
Sites put Contact or Careers in primary nav when they have 6 or more items. They move to footer.
Three approaches